Brand Introduction

For more than 60 years, Aprica has been a leading maker of strollers, car seats and other children’s products built on a foundation of science, paired with an artful sense of design to create products that function as well as they look.

Based on a simple mission, “Raise Happy Babies” Aprica has come to understand that babies are happiest when they are integrated into their parents’ lives in a meaningful way – that’s why everything Aprica does makes it easier for parents to share their world with baby. So they’re ready to get out of the house, introduce their baby to new things and experience all the excitement that comes with having a baby – ready for parenthood, Ready for Life™.

Aprica’s extraordinary commitment to pediatric research and dedication to child safety has been recognized internationally.

Aprica adds a premium brand with a leading position in Japan and proprietary technology in lightweight strollers and car seats to the Baby & Parenting business.

Aprica is a part of Newell Rubbermaid’s Baby & Parenting business segment, which also includes Graco.


A UK group of friends and parents with one simple mission: to share joy with new parents worldwide. Our commitment to the highest standards of design, engineering and safety means that we are accountable for everything we produce at Joie. We draw on decades of industry experience that stems from our devotion to do what is right for parents, children and the environment.

As a result, each Joie product is created to make life with small children less work and more fun. So go ahead and bring the kids!

When it comes to great baby products, Nuna tackles the issue at hand: raising your baby in simple, smart, chic-looking gear you will not quickly tuck away when friends come over. We call it SMART DESIGN.


When our product designers approach a new project, they use a particularly Dutch method for figuring it out: a concept.

Take the ZAAZ™, our highchair. Versus trying to create a new version of everyone else’s seats, our engineers began by asking a simple question: how do we give baby a spot at the table? The result is an elegant chair that will tuck under the table like mum’s and dad’s, that enables baby to sit next to sister and brother and that gets lower to the ground the taller baby grows.

With the LEAF™, we solved the issue of finding a safe place to put the little ones with a simple, cozy seat trustworthy enough yet natural enough to cuddle baby like in mum’s arms. The LEAF’s proudest moment? Its organic, kinetic rocking motion, an industry first. Simple, yet extraordinary.

The truth is, their gear will be around for years, so we aim for stuff that can hang tough at a playdate, not embarrass the kids as they grow up and keep your entire house from redefining itself it as a play room. We hope you agree.



The Little Tikes Company was founded in 1970 in Hudson, OH. The company is a multi-national manufacturer and marketer of high-quality, innovative children's products.

Little Tikes pioneered rotational moulding in the manufacturing of children's products. We emulate brand loyalty through durable, safe, imaginative and active play. We are known for our playhouses, ride-ons, sports, sandboxes, climbers, slides, role-play, creative arts, infant, preschool and juvenile furniture.

Little Tikes' goal is to create and supply thoughtful and imaginative products to customers and consumers around the world. 


  • Aprica
  • Caraz
  • Elbini & Co
  • Ferrari
  • Hauck
  • Joie
  • Little Tikes
  • Nania
  • Nuna
  • Twistshake
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