Brand Introduction

For more than 60 years, Aprica has been a leading maker of strollers, car seats and other children’s products built on a foundation of science, paired with an artful sense of design to create products that function as well as they look.

Based on a simple mission, “Raise Happy Babies” Aprica has come to understand that babies are happiest when they are integrated into their parents’ lives in a meaningful way – that’s why everything Aprica does makes it easier for parents to share their world with baby. So they’re ready to get out of the house, introduce their baby to new things and experience all the excitement that comes with having a baby – ready for parenthood, Ready for Life™.

Aprica’s extraordinary commitment to pediatric research and dedication to child safety has been recognized internationally.

Aprica adds a premium brand with a leading position in Japan and proprietary technology in lightweight strollers and car seats to the Baby & Parenting business.

Aprica is a part of Newell Rubbermaid’s Baby & Parenting business segment, which also includes Graco.


A UK group of friends and parents with one simple mission: to share joy with new parents worldwide. Our commitment to the highest standards of design, engineering and safety means that we are accountable for everything we produce at Joie. We draw on decades of industry experience that stems from our devotion to do what is right for parents, children and the environment.

As a result, each Joie product is created to make life with small children less work and more fun. So go ahead and bring the kids!




The Little Tikes Company was founded in 1970 in Hudson, OH. The company is a multi-national manufacturer and marketer of high-quality, innovative children's products.

Little Tikes pioneered rotational moulding in the manufacturing of children's products. We emulate brand loyalty through durable, safe, imaginative and active play. We are known for our playhouses, ride-ons, sports, sandboxes, climbers, slides, role-play, creative arts, infant, preschool and juvenile furniture.

Little Tikes' goal is to create and supply thoughtful and imaginative products to customers and consumers around the world. 


  • Aprica
  • Caraz
  • Elbini & Co
  • Ferrari
  • Hauck
  • Joie
  • Little Tikes
  • Nania
  • Nuna
  • Twistshake
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